PROJECT

The interior of an Italian super premium car (Client requested anonymity).

STRATEGY

A dashboard built with the driver in mind, at the expense of the passenger comfort. Arrogant, defiant design - as part of the typical elegance of the traditional brand. A sculptural mass, ascetic and muscular tight-fitting leather on a metal frame with minimalist detail, the tachometer as the main dial - noble materials seduce the touch but the true demon God here is speed.