PROJECT

'Facial expression' for an Italian company (Client requested anonymity).

STRATEGY

An existing prototype, labeled defective, was presented to me for amendment: indeed, at first sight it was obvious that its 'face' was cross-eyed. Drawn anew, the car front has remained present on the market for several years: during the last modernization all elements, except those designed by Kaniewski Design, were changed. Cropped 'eyebrows', 'pupils', headlights, 'focused, cool gaze' and  'broad, square jaw' have become the standard in car design.