PROJECT

A supermarket price checker.

STRATEGY

The device is recognizable from afar by its shape, large, easy to read display and speakerphone function. The housing is impact-resistant from trucks or pallet transporters maneuvering among narrow aisles and shelves. With the availability of different housing colors the reader is compatible with the brand image of any commercial network. The collaboration has resulted in a new corporate identity: the creation of  a new logo, a collection of displays for trade shows for all products, new decor of the office reception in Zabrze.

Lead Designer: Dominika Drezner / Kaniewski Design.