PROJECT

Dying shoes

STRATEGY

A vegetarian shoe collection - sewn from the skin of fruit. While usually the dead leave behind their shoes, these will die before their owners. The models employed in the photo-shoot were a size 35: a ten year old girl and a petite Hindu model miraculously discovered the night before the presentation. The project was implemented several times in Italy (Turin), Switzerland (Locamo), Austria (Vienna), recorded in the archives of television studio Cinecittá (Rome, Italy).