PROJECT

Project of a logotype and the idea of a name for the new street furniture made from concrete.

STRATEGY

Hamak (Hammock) – a word that is not related to the product, a name with its own story. Simple, Euro-sounding word, in Poland understood as something cool, comfortable, abroad sounds like a word from the Northern Europe and not the messy South... The logotype reflects these values, resulting in the recipient's positive emotions.  

Leading designer: Dominika Drezner/KANIEWSKI DESIGN