PROJECT

Changing the logo and brand image, a collection of luxury apparel and sports equipment. Fiat Café in Milan.

STRATEGY

The inspiration was the large red logo of the Italian Fiat from years ago. It appeared spontaneously, one night, at a table in the Freevolo restaurant, in collaboration with a group of directors from Fiat Auto and students of the Royal College of Art, whom Janusz Kaniewski, with David Ahmad, were proctoring.